Growth marketer based in Toronto. Currently growing demand at Firmex.
Experience
Melissa started her professional career after she graduated the prestigious Ivey Business School at the University of Western Ontario. Her experience spans all facets of marketing, from content and creative, to social, digital and sales outbound. With a passion for SaaS, she has worked in both B2B and B2C, with experience in mid-market software, freemium models and marketplaces.
Grew outbound vertical 80% YOY 2017-2019.
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Built out a GTM and outbound BDR campaign that generated generated 80k USD in new revenue (up from 0 the previous year)
Designed and implemented an MQL program that generated over 340 qualified leads for sales and over $10,000 in bookings (in the first year)
Ran and grew all social media accounts, from 0 to over 50,000+ followers total across platforms
Grew mailing list from 0 to over 15,000 subscribers